ANALISIS SWOT PADA UKM MINUMAN SARI BUAH KUNYIT ASAM DI DESA PALAAN KECAMATAN NGAJUM KABUPATEN MALANG

This research was conducted based on the lack of an appropriate marketing strategy for “Fanbi Risky” fruit juice drink company, causing these companies to be underdeveloped. Therefore, it takes right strategies develop "Fanbi Riski" company. is a qualitative descriptive study that focuses SWOT analysis help owner in increasing their company marketing. The data collection which used this observation method, interview and documentation studies. matrix analysis, obtained WO utilizes Weakness factors as Opportunity factors. implementation take advantage advances technology information promotion so sales increase, provide modern equipment increase productivity